History:

R & A Cellular opened our head office in Witbank, Mpumalanga on the 1st November 2004. Still printing cards and delivering them to customers, we kept our service excellence. Delivering and collecting stock created great concerns as to the safety of our employees and customers. We knew we had to find a different solution, with integrated systems and reliable backups to accommodate our client’s needs. We also realized that change would bring challenges, but we were focused on dedicating ourselves to the best possible solution and system for our customers, therefore eliminating risks and cash flow problems.

We finally found an application that would cater for our needs, the customer’s needs, integrate more than just prepaid airtime, and keep a healthy balance with cash flow. Our terminals offer the best backup and support, thus filling a gap on other almost similar systems. As our terminals are one of its kind, connected 24/7, 365 days a year vending prepaid airtime as well as electricity, this was the obvious solution we were looking for. Since we have incorporated this technology, we have only had great results.

R&A Cellular imports most of the parts for our Touch Pad and Credit Card terminals from overseas but everything gets assembled in South Africa increasing the repair and replace rate by a significant amount.

Our Touch Screens that we use for Airtime and Point of Sale are imported products from overseas and we have been using them for the last 3 years with a failure rate of 1%.

Keep Talking, Keep Listening

In 2003, our company found its feet in Kimberley and started as a small business with only two employees. Initially the idea was to supply prepaid airtime vouchers to surrounding areas, but soon our customer base grew to include Gauteng and Mpumalanga. Within a year, we built steadfast relationships and offered a constant supply to our customers on credit terms.

By the end of 2004, we were contracted with major service providers, and could offer our customers very competitive pricing. This encouraged customers to broaden their horizons and concentrate on airtime sales, as this gave them the opportunity to rely on airtime sales as a dependant source of income. Needless to say, our reputation for excellent customer service and hands-on problem solving attracted more and more potential customers.

A once small customer base boomed from the word of mouth advertising, and we had to relocate in order to be centralised for our customers.

R & A Cellular opened our head office in Witbank, Mpumalanga on the 1st November 2004. Still printing cards and delivering them to customers, we kept our service excellence. As our customer base expanded, so did the risks involved. Delivering and collecting stock created great concerns as to the safety of our employees and customers.

By the end of 2008 we knew we had to find a different solution, with integrated systems and reliable backups to accommodate our client’s needs. We also realised that change would bring challenges, but we were focussed on dedicating ourselves to the best possible solution and system for our customers, therefore eliminating risks and cash flow problems.

After months of research, we finally found an application that would cater for our needs, the customer’s needs, integrate more than just prepaid airtime, and keep a healthy balance with cash flow. Our terminals offered the best backup and support, thus filling a gap on other almost similar systems. As our terminals are one of its kind, 24 hour on-line, with prepaid airtime as well as electricity available for resale, this was the obvious solution we were looking for. Since we have incorporated this technology, we have only had great results.

We have solved the 3 key problems with pre-printed cards and other solutions:
– Safety, Security and Risk:- No more stock on hand
– Cash flow Implications:- No more paying for stock not sold yet
– Additional Products on Offer:- Prepaid Airtime as well as electricity. (Eskom nationwide and various municipalities)

Our motto, “Keep Talking, Keep Listening” has been our inspiration, driving us to keep striving to greater heights.