The South African telecoms sector is a big deal, currently sitting at around USD 10.43 billion. Experts are saying it’s going to jump to USD 12.28 billion by 2030, which is a solid 3.33% growth each year.
That kind of growth isn’t just about big corporations; it’s about how your customers are living their lives and what they need from you. Let’s take a look at the trends shaping your customers’ spending habits and how you can cash in on them.
SA’s Telecoms Landscape
South Africans’ reliance on mobile data is immense, driven by urban growth, mobile phone usage, a rising adoption of the Internet of Things (IoT), and massive investment in LTE/Fibre networks.
For everything from WhatsApp to work, phone data is now as essential as electricity. And networks are migrating all users to faster LTE and 5G, especially with government deadlines looming to switch off old 2G/3G signals completely.
Meeting The Demand
R&A’s airtime selling machines and POS systems equip you with the tools to meet these changing customer demands. Here’s a breakdown of how our tech can help you cash in on these trends:
Basic top-ups are becoming obsolete, and customers absolutely need data vouchers compatible with modern networks to stay connected. This means your POS system needs to reliably sell the standard airtime and data bundles suitable for today’s LTE/5G phones.
On top of that basic service, being an R&A vendor gives you an edge: you can also offer the convenient Anytime Voucher. It’s one simple code, sold via your POS, letting customers put value towards airtime or data on any major network (Voda, MTN, Cell C, Telkom, k’nect).
They manage it easily through the *130*4776# menu, which includes options like topping up a digital wallet.
Especially now, with network changes happening, this flexibility adds real value that customers notice.
Faster internet like Fibre-to-the-home (FTTx) – noted as a key growth driver for the sector – and better LTE/5G coverage promise improved online life for work and entertainment.
But we all know load-shedding constantly undermines this! Reliable power remains the absolute base needed to consistently use these modern digital tools. That makes selling electricity tokens quickly and reliably essential. An easy-to-use vending system at your till for prepaid meters (covering >200 municipal areas) helps keep your community connected.
Thanks to significant ongoing investment— data is now available at faster speeds via LTE, 5G, and Fibre. This means that data-hungry online services are more accessible to your customers.
Tap into this by offering vouchers for popular online services right from your till. Selling top-ups for betting, streaming, gaming, bill payments using your point of sale (POS) systems.
Remember, paying easily via card or phone app isn’t just convenient; it’s a basic expectation. So, your till must reliably take all payment types – cash, card taps, phone apps like EasyPay. This ensures you don’t lose sales just because someone lacks cash for airtime or groceries.
Your Toolkit For Success
Keeping up with all these changes needs reliable tools that work together smoothly.
R&A offers airtime selling machines that take all payments, handle flexible airtime/data top-ups, sell electricity easily, let you add popular digital vouchers, and show you simple sales reports to keep you on top of things. Plus, you can call us anytime; a service agent will be available on call to assist you 24/7.
Connect with us today so we can show how your business will make money from the rising popularity of telecoms in Msanzi!
